ON signed the only runners
who never make it out alive.
Turns out, fear is one hell of a motivator.
✏️🏆 New Blood Award D&AD Winner 2025 🏆✏️
Check the entry here
ON challenged us to connect with Gen Z and showcase their Swiss tech,
through a cultural lens they actually care about.
Gen Z actually ditched sports for horror.
So we gave iconic horror victims NIL deals and the sneakers to finally survive.
Because in horror and running, every second counts.
