Marketing - Social Media Portfolio
I turn ideas into social content people actually engage with.
• Social is not posting, it’s listening.
• Copy sets the tone, community builds trust.
• Each platform has its own language, not just formats.
• Performance matters, but people come first.
How I think about social
Some work I’m proud of:
Gingerly Skincare
@gingerlycares
UGC-led social growth & concept-driven campaigns {March-May 2024}
Role:
Social strategy, UGC coordination, copy, content ideation
Context
Clean skincare brand focused on growing organic reach and engagement on Instagram and TikTok.
What I did
Helped implement a UGC-first strategy by bringing in smaller creators to make the brand feel more accessible and dynamic. I also supported copy and content ideation, including creating a UGC video that helped trigger viral momentum.
Impact
+12K followers in ~2 weeks through organic UGC content, with clear increases in brand awareness and website sales momentum.
Key takeaway
Authentic creators and clear concepts outperform overly polished content.
Personal Brand
@nicoleulerio_
Building community through local experiences and storytelling
Role:
Strategy, copy, content creation, community
Context
I built and grew a personal Instagram and TikTok account focused on sharing local experiences in Santo Domingo, Dominican Republic, including restaurants, workshops, crafts, and cultural events.
What I focused on
Consistent storytelling, conversational copy, and short-form content that highlighted real experiences and made local spots feel approachable and worth discovering.
Execution
Posted consistently over a six-month period, collaborating with local brands and businesses while adapting content format and tone based on audience response across platforms.
Impact
Steady organic audience growth, increased engagement, and ongoing collaborations with local brands, reinforcing my understanding of community-driven content and platform behavior.
Key takeaway
Consistency and genuine experiences build trust faster than polished content.
I’m a copywriter at heart, with a strong interest in social and community, and a genuine desire to keep learning and expanding my skills.
I care about where ideas live, how they’re received, and how people feel when they interact with a brand.
